HubSpot CRM Solutions for AI, SaaS & Technology Companies

From AI-powered platforms to SaaS scaleups and IT providers, Growth London helps technology-driven businesses unlock HubSpot’s full potential. We build connected, data-driven systems that align sales, marketing, and customer success-so you can grow efficiently and confidently.

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Why HubSpot is the ideal platform for tech-driven companies

AI, SaaS, and technology companies rely on speed, scalability, and data accuracy. Yet, disconnected systems and poor CRM adoption often hold them back.

We help you configure HubSpot to integrate seamlessly with your wider tech stack, unify your data, and empower your teams to operate as one.

Key benefits:

Seamless integration with tools like Salesforce, JIRA, and Xero
Scalable setup that grows with your product and user base
Automation that eliminates manual admin
Real-time visibility across leads, customers, and renewals

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From fragmented systems to scalable growth

Challenges

Disconnected CRM and product data
Manual or unreliable reporting
Complex integrations that hinder growth
Low adoption or poor data hygiene
Limited visibility across sales and customer success

Our Solutions

Unified HubSpot CRM with custom integrations
Automated lead routing, scoring, and lifecycle management
Clean, structured data for accurate reporting
Dashboards for MQL→SQL conversion and renewal tracking
Tailored onboarding and training to drive adoption

Recent Success Stories

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CRM readiness for scale at Lumilinks - plus a new website

Lumilinks is a data science and engineering firm based in St. Ives, Cambridgeshire, specialising in AI-powered solutions to enhance business growth and efficiency. As Lumilinks transitioned from startup to scale-up, it became clear that their Salesforce CRM was no longer fit for purpose. Data inaccuracies, low adoption by the sales team, zero marketing campaign functionality and complex integrations with JIRA and Xero created barriers to growth.

With their Salesforce contract ending, Lumilinks needed a new CRM setup that could be implemented quickly, support marketing campaigns and scaling teams, and integrate smoothly with their technical stack.

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A cleaned-up and improved CRM setup for Formation Tech

Formation Tech is a UK-based IT integrator focused on process efficiency and cybersecurity. Although they had used HubSpot for years, the setup wasn’t aligned to how they work. Data quality issues undermined trust, revenue attribution was unreliable, and reporting didn’t give leadership the visibility they needed to make decisions with confidence.

We reconfigured HubSpot across marketing, sales and customer success. That included clear lifecycle stages, lead scoring, and a simple lead source model, supported by data cleansing and enrichment. We built role-based dashboards for pipeline health and campaign performance, then launched a new HubSpot CMS website aligned to their refreshed brand. Formation Tech now has cleaner data, dependable reporting and a website that supports lead generation and day-to-day management.

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Transforming revenue reporting and forecasting at Yonda

Yonda Tax is a global tax compliance platform helping businesses manage sales tax, VAT, and GST obligations across multiple jurisdictions. Its solution automates registration, filing, and remittance, while integrating with leading e-commerce and accounting platforms.

As Yonda scaled, they faced a growing challenge: their board reporting relied on complex Excel spreadsheets maintained by co-founder Ben, with heavy monthly workloads and manual data manipulation required. Their existing HubSpot setup was underutilised, lacking the data model and automation needed to reflect their multi-entity, multi-currency, multi-product structure.

To move forward, they needed HubSpot to become their single source of truth for clients, entities, and revenue.

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Transforming our CRM into a growth engine

“Before working with Growth London, our HubSpot setup was fragmented and heavily reliant on spreadsheets. Following an in-depth consultative process, their team grasped the complexity of our multi-entity, multi-currency business model and designed a CRM framework that aligns with our operational needs. From building custom revenue tracking to automating onboarding and reporting, they’ve given us real-time visibility into the numbers that matter. What’s been most valuable is their ability to combine deep technical expertise with a practical, commercial approach. Growth London hasn’t just helped to optimise our CRM - they’ve built us a platform we can scale on with confidence”

Ben Seider

Co-founder

CRM Readiness for Scale

“As we transition from startup to scale-up, it was essential to implement a CRM solution aligned with our evolving business needs. Growth London brought a rare blend of technical capability and commercial insight, working closely with us to define the right CRM strategy for our stage of growth. With a clear roadmap in place, they executed the build, managed a seamless data migration, and onboarded our team with minimal disruption. Their continued support ensures we’re not only set up for scale, but also able to optimise as we grow.”

Dan Ellis

Chief Product Officer & CMO

Expertise built on real-world technology projects

We’ve delivered HubSpot CRM and CMS implementations for a wide range of AI, SaaS, and technology clients - from innovative startups to established enterprise IT service-providers.

Our work includes complex integrations, CRM migrations from Salesforce, advanced data modelling, and full-funnel automation. Whether you’re scaling a SaaS business, launching an AI product, or modernising your tech stack, we’ll help you design a HubSpot setup that drives measurable growth and operational efficiency.