Industry | AI, SaaS & Technology
Make HubSpot work for your SaaS or technology business
Growth London helps AI, SaaS, and technology companies turn HubSpot into a system that supports pipeline, lifecycle management, and revenue visibility at scale.
The challenge
HubSpot often ends up disconnected from product data, difficult to trust, and limited in how it supports growth. Instead of acting as a central system, teams struggle with fragmented data, unclear reporting, and disconnected customer journeys. As SaaS and technology companies grow, lifecycle stages no longer reflect how customers actually move through the business, visibility from lead to revenue becomes limited, and attribution becomes increasingly difficult to trust.
In practice, this creates uncertainty across teams. Marketing, sales, and customer success often work from different data sets, product and usage data sits outside the CRM, and reporting no longer reflects actual performance. Teams struggle to clearly understand what drives pipeline and revenue, while manual processes and inconsistent data make HubSpot harder to scale as the business grows.
How we can help
We structure HubSpot around how your business actually operates, creating a connected system that supports scalable growth rather than limiting it. Our goal is to align customer journeys, product data, reporting, and operational processes into a single, reliable source of truth.
This includes designing lifecycle stages aligned to your customer journey, connecting marketing, sales, and customer data, and improving attribution and revenue visibility. We also help align HubSpot with product and usage data, structure pipelines and reporting for scale, and reduce manual processes and data inconsistencies across teams.
Case studies
See how we’ve helped businesses in your industry.
AI, SaaS & Technology
Kodiak Hub’s website redesign project with dynamic pages
Kodiak Hub is a cloud-based Supplier Relationship Management (SRM) solution designed for strategic buyers and their teams. As part of their website redesign, the company wanted to ...
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AI, SaaS & Technology
CRM readiness for scale at Lumilinks - plus a new website
Lumilinks is a data science and engineering firm based in St. Ives, Cambridgeshire, specialising in AI-powered solutions to enhance business growth and efficiency. As Lumilinks tra...
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AI, SaaS & Technology
Marketing Hub optimisation to deliver improved campaigns and lead routing
Medialake revolutionises content operations for global brands. Its AI-driven platform indexes all creative assets into a searchable database, empowering teams to effortlessly organ...
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Marketing Hub optimisation to deliver improved campaigns and lead routing
Medialake revolutionises content operations for global brands. Its AI-driven platform indexes all creative assets into a searchable database, empowering teams to effortlessly organise, access, and analyse content across every channel. World-leading brands trust Medialake to unlock the full value of their content and drive business growth.
Medialake selected Growth London to assist with all HubSpot CRM requirements, starting with an optimisation project, moving on to campaign and landing page setup with marketing automation, lead scoring, lead routing, and reporting.
We provide MediaLake with CRM admin and support, and we have been brought in to help implement HubSpot in a sister company called CLICKON.
AI, SaaS & Technology
A cleaned-up and improved CRM setup for Formation Tech
Formation Tech is a UK-based IT integrator focused on process efficiency and cybersecurity. Although they had used HubSpot for years, the setup wasn’t aligned to how they work. Dat...
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AI, SaaS & Technology
HubSpot CRM Suite implementation at theUp.co (now Sessions Serve)
Trusted by 1000's of venues across the UK, theUp.co (ServedUp/ChargedUp) give venue operators the tools they need to help grow their business and provide the best experiences for t...
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HubSpot CRM Suite implementation at theUp.co (now Sessions Serve)
Trusted by 1000's of venues across the UK, theUp.co (ServedUp/ChargedUp) give venue operators the tools they need to help grow their business and provide the best experiences for their customers.
We were originally brought on to help deliver marketing and lead generation services and played a part in the company's rapid growth with high volumes (30+ per day) of demos booked. We then assisted with new Hubspot portal setup (CRM Suite Pro with all hubs), consolidating data for each company brand, integration with websites and Shopify eCommerce. We also delivered a custom API solution for venue matching plus landing pages, case studies, reporting and ongoing support.
Note: ServedUp has now been acquired and is called Sessions Serve.
AI, SaaS & Technology
HubSpot Optimisation and improved reporting for Anzu
Anzu.io is the world’s leading in-game advertising platform, trusted by major brands and publishers to deliver immersive, non-intrusive ads inside video games. With a global presen...
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HubSpot Optimisation and improved reporting for Anzu
Anzu.io is the world’s leading in-game advertising platform, trusted by major brands and publishers to deliver immersive, non-intrusive ads inside video games. With a global presence and a rapidly growing team, Anzu needed a CRM strategy that kept up with their complex demand-side and supply-side pipelines while improving visibility for marketing and sales.
Growth London partnered with Anzu to optimise their HubSpot CRM, restructuring lifecycle stages, refining subscription preferences, and creating automation workflows for better lead capture, attribution, and reporting. We established clear lead source attribution, implemented dashboards for MQL-to-SQL tracking, and supported ROI reporting for campaigns, including offline events and webinars. Additionally, we consolidated newsletters into a streamlined subscription system to ensure compliance and enhance engagement.
AI, SaaS & Technology
CRM setup and marketing automation for GOA Marketing
GOA Marketing is a London-based performance agency that helps brands scale through data-driven digital advertising and creative optimisation. The business had reached a stage where...
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CRM setup and marketing automation for GOA Marketing
GOA Marketing is a London-based performance agency that helps brands scale through data-driven digital advertising and creative optimisation. The business had reached a stage where managing sales and marketing through spreadsheets and disconnected tools was limiting visibility, efficiency, and growth. GOA needed a single CRM system to manage its full customer lifecycle, from lead capture to deal management, while improving segmentation, automation, and reporting.
Growth London implemented HubSpot Marketing and Sales Hub, defining ideal customer profiles (ICPs), lifecycle stages, and custom properties to match GOA’s business model. We built pipelines for sales and client onboarding, set up marketing automation for lead magnets and campaigns, and trained the team on data management, reporting, and daily CRM use. GOA now operates on a unified HubSpot platform that enhances campaign performance, improves data accuracy, and supports scalable growth.
Build a system that supports growth
A well-implemented HubSpot platform becomes the foundation for how your teams operate. Getting the structure right avoids rework, improves adoption, and ensures your data and reporting can be trusted.
FAQ
Lifecycle stages should reflect the real journey from lead to customer, including qualification, sales stages, onboarding, and retention.
Yes, but it requires integration and structured data models to ensure product data supports CRM processes and reporting.
Because the platform is often set up for simple marketing and sales use cases, not the more complex lifecycle and data requirements of SaaS businesses.