HubSpot Data Enrichment as a Service

CRM data naturally deteriorates over time. Or when new data is entered into your CRM, it often contains gaps or results in duplicates. It's no surprise that keeping a CRM filled with valuable, accurate data is one of the most persistent challenges our clients encounter. That's why we've developed a service to assist.

Get in touch
growth-london-crm-smart-properties

Ensure your HubSpot data is accurate and clean

You can dedicate a lot of time and resources to properly configuring your CRM and integrating it into your broader tech stack, as well as ensuring your teams adopt the tools and receive the necessary training. However, regardless of the effort invested, long-term success will be considerably compromised if the data within the CRM is of poor quality.

Ensuring your CRM data is well-maintained and having the necessary systems and processes to reduce poor data and consistently uphold high-quality data is crucial.

The Growth London team fully believe that the CRM platform that houses your marketing, sales and customer data has the potential to become one of your business' greatest assets and a significant competitive advantage in its own right.

CRM_Enrichment_CoverageWithSegments_EN_03102026 2x

Clean, accurate CRM data makes everything else in HubSpot work better

We combine our CRM experience with HubSpot’s data tools, Smart Properties, AI and selected third-party tools to clean, enrich and maintain the data your teams rely on.

database-import

Custom Data Enrichment

Fill the gaps in your CRM with the information that actually matters to your business. We can use HubSpot Smart Properties or third-party enrichment tools to research and populate standard or highly specific data points, from job roles and company information to your own ICP criteria.

copy-off

Data Cleansing & Deduplication

Clean up duplicate, incomplete and outdated CRM data and put processes in place to stop the same problems building up again. This can include deduplication, property clean-up, bounced contacts, missing data and automated maintenance.

target-arrow

ICP & Target Audience Research

Turn your definition of a good prospect into useful CRM data. We can research, enrich and categorise companies and contacts against the criteria that matter to your business, giving marketing and sales a clearer view of who to focus on.

mail

Email Validation

Identify invalid or risky email addresses before they become a problem. We can automate validation, isolate contacts that need attention and help protect your sending reputation and marketing contact allowance.

What our clients say

5-stars

"When generating new leads or uploading contacts to the CRM, it is great to see contact data automatically checked and enriched. For examples emails are checked to see if they are valid. Contacts are researched and job titles, LinkedIn profiles, personas and location are updated if missing. Even our custom company ICP type property is automatically updated using a detailed AI prompt on ChatGPT. Saves us a load of time and keeps our data neat."

Services provided:

Automated AI powered contact and company enrichment, email validation

Tom Winter Tom Winter/ Partner, Chief Revenue & Strategy Officer/ FutureNet World
5-stars

"As a leading IT service provider in the UK there are certain criteria that indicate whether a prospective company is a good fit for our services and target audience or not. For example, the number of users and locations that a company has specifically in the UK. Before we had a time-consuming manual process to conduct this research and update records in our CRM , but now after Growth London's custom data enrichment services, these data points are added automatically to our target audience companies via AI generated research and API integration. It saves a tonne of time and allows us to focus on leads that are more likely to convert whilst avoiding time wasted on contacts and companies that are not a good fit for our services."

Services provided:

Automated AI powered contact and company enrichment, email validation

Carl Hardie1 Carl Hardie/ Director of Business Development/ Formation Tech

Want cleaner, richer, more useful HubSpot data?

Whether you need to clean up your existing database, fill important data gaps or find a better way to keep your CRM data accurate over time, we can help you work out the right approach.

Get in touch