Case Study

Makers Academy CRM optimisation and website re-design

Improved data model, cleaner and more enriched data, accurate lifecycles and better alignment across teams. Following the optimisation project, we were later selected for a complete website rebuild.

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Background

Makers had used HubSpot across their teams for several years. Over time, their CRM became complicated and disjointed, leading to inconsistent data, low team engagement, and no clear way to separate B2B from B2C activities.

Since they serve both bootcamp applicants and hiring partners, they needed HubSpot to seamlessly support both sides of their business across the full lifecycle from initial brand awareness through to customer success.

The website had become difficult to manage

Alongside the CRM work, Makers’ existing website had become increasingly difficult for the team to maintain. Over time, the site had evolved in different directions, with its structure and content becoming harder to manage and the website starting to take on a life of its own.

We worked with Makers to rethink the website from the ground up, creating a clearer structure and a new design.

Rethinking how HubSpot supports the business

We began with a scoping project to audit their portal, understand sales, marketing and customer success workflows, revenue model, pain points and goals. Armed with this information, we prepared a comprehensive optimisation plan of action which featured a newly designed and structured data model aligned with both core revenue streams.

Following the scoping, Growth London delivered a comprehensive optimisation project, including:

  • Full redesign of their data model, including custom objects, lifecycle stages, contact and company types, and segmentation for B2B and B2C audiences

  • Setup of Sales Hub’s Lead Object and restructuring of pipelines

  • Advanced marketing automation, subscription type configuration and GDPR compliance

  • Improved reporting and forecasting dashboards for sales and marketing

  • Re-onboarding and training for the sales team

  • Migration and rebuild of the Makers website on HubSpot CMS

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Set up for future growth

Makers now has a tidier and more streamlined CRM with improved adoption across marketing, sales and customer success.

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Improved segmentation

Accurate segmentation of over 100,000 contacts across B2B and B2C journeys.

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Clear customer journeys

Unified lifecycle tracking and opportunity flow across all revenue teams.

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Clean data

Streamlined data hygiene and user experience with “State of CRM” dashboard.

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Email health

Improved email deliverability and marketing performance through HubSpot-native tools.

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Automation

Reduced manual work by automating lead assignment, scoring, and lifecycle updates.
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Attribution

Clear and measurable ROI attribution for campaigns and lead source tracking.

All-in-one solution

5-stars

"I arrived halfway through a CRM and website project as Marketing Director. The benefits of having one shop optimising both elements of the business was immediately obvious. The team provided strategic insights on the user flow, data capture while at the same time delivering excellent design work. They adopted our brand guidelines well and were responsive to feedback. Everything they did was designed to hand over a website that could be managed in-house with the minimum of fuss. Great project management and super communication."

Services provided:

CRM Implementation and Optimisation, Website Design, Website Development, and Website Migration

Tomás Burke/ Marketing Director/ Makers

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