Case Study

CRM optimisation and landing pages for Nest Commerce

Nest Commerce is a specialist agency working with some of the world’s leading eCommerce brands. They had used HubSpot for several years, but wanted the platform to play a much bigger role across sales, client management and reporting. We redesigned and automated the lead-to-deal journey, introduced new sales and account management processes, aligned lifecycle stages and reporting, and built HubSpot landing pages to support their marketing.

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Making HubSpot work across the customer journey

We worked with Nest to create a more structured and connected HubSpot setup across sales, marketing and client services, with better data and clearer processes behind the entire journey.

The work included:

  • Cleaning up the CRM data model to improve segmentation and lifecycle tracking

  • Creating consistent sales and account management pipelines

  • Improving lead attribution and the connection between contacts and deals

  • Developing marketing automation, segmentation and lead scoring

  • Building a client development process with revenue tracking and automated handovers

  • Aligning dashboards and reporting with the needs of sales, marketing and client services

Supporting campaigns with HubSpot landing pages

Alongside the CRM optimisation, we created HubSpot landing pages to support Nest’s webinars, events and marketing campaigns.

The pages gave the team a flexible way to launch campaigns quickly, connect lead capture directly with HubSpot and, importantly, give Nest’s delicious brand plenty of room to shine. Each page could feel distinctive and creative while still connecting seamlessly with the CRM, automation and reporting behind it. 

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Better data, clearer reporting

As Nest had grown, its HubSpot data and processes had become increasingly difficult to manage. We restructured the CRM to create a cleaner, more consistent foundation for the team.

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Structure

Unified CRM environment for new business and client success teams.

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Reliable reporting

Accurate lifecycle stage and lead source reporting.

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Lead qualification

Enhanced lead qualification via custom lead scoring and routing logic.

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Attribution

Clear attribution of marketing and outbound efforts from platforms like Apollo.

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Visibility

Forecasting and revenue visibility for both net new and existing clients.

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Automation

Ongoing dashboard and workflow automation for future campaigns and reporting.

Great team to work with, hugely knowledgable, highly supportive

5-stars

"Growth London were great to work with. We had launched HubSpot ourselves years back and our use of the CRM no longer matched with our wider objectives as a business. Growth took what we had already, listened to both how we used it and where we wanted to take our CRM use, and then found a solution that allowed us to seamlessly migrate during a busy sales period. It is a bonus that the team is friendly and easy to work with. Furthermore, they have been fantastic in supporting us both during the project but also with ad hoc requests since. If you use HubSpot or are planning to launch it as a CRM, they are an invaluable partner to have."

Services provided:

Sales and Marketing Alignment and CRM Optimisation, landing page development
James Mullard NEST James Mullard/ B2B Growth Lead/ Nest Commerce

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