Paid Media Setup & Management

Your paid campaigns generate leads, but what happens after conversion is less clear. Your ad platforms and HubSpot tell different stories. Tracking relies on complicated tagging conventions that are difficult to maintain. You can see clicks and conversions, but struggle to connect them reliably to leads, pipeline and revenue. Your paid media specialists know the advertising platforms, but not necessarily how HubSpot works behind the scenes.

Paid media doesn't stop when someone clicks an ad.

We approach paid campaigns from HubSpot outwards. We use HubSpot's native advertising integrations and make sure the underlying CRM, conversion and attribution setup works properly before adding unnecessary layers of tracking.

That means looking beyond targeting, creative and campaign optimisation. We consider what happens when someone converts, how the lead enters HubSpot, what data is captured, how the source is recorded, what follow-up should happen and how that activity ultimately appears in your reporting.

We can manage and optimise the campaigns themselves, while making sure paid media works as part of your wider marketing and sales engine. The result is a connected process from ad impression and conversion through to CRM activity, pipeline and revenue.

Paid media that makes sense inside HubSpot, not just inside the advertising platform.

You get campaigns designed with the full customer journey in mind, with cleaner conversion processes and a more reliable connection between advertising activity and CRM data.

Instead of creating an increasingly complicated tracking structure around every campaign, you have a setup that uses HubSpot's native capabilities wherever they make sense and protects the integrity of your wider attribution framework.

That gives marketing a better view of campaign performance and makes it easier for the wider business to understand what paid media is actually contributing.