AI-powered websites

People are too impatient for traditional website projects. And maybe that’s not a bad thing.

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AI-powered websites

Fast to launch. Easy to manage.

Imagine casually chatting with ChatGPT or Claude on your way to work about the changes you want to make to your website. By the time you get to your desk, they’re done. That is what we want to enable for our clients. And this is already possible today. The days of website projects that take forever, cost a fortune and turn every small change into another development task are coming to an end.

1

Faster launch

Move from idea to structure, design and build faster, without the long timelines of a traditional website project.

2

Easier updates

Make changes, create new content and keep your website current simply by chatting with tools like ChatGPT or Claude. No need to rely on a developer for every update.

3

More flexibility

Your website can evolve as your business changes, without every new page, campaign or idea becoming another development project.

Who it’s for

Ready for the AI age

AI-powered websites are a good fit for businesses that want a better website without a long, complicated build process.

This might be you if:

  • Website updates take too long

  • You need a new site live quickly

  • You want to manage content with AI

  • You prefer a more agile website build process

  • Your website is becoming a bottleneck

     

AI-powered websites

How it works

Simple and easy

1

Audit

We review the website you have today: what is working, what is not, how the site is structured and how well it supports your business.

We look at the content, user journeys, design, mobile experience, SEO foundations and conversion points, then agree what should stay, what should change and what the new site needs to do.

2

Redesign and rebuild

We rebuild the site around how your customers actually use it.

That means clearer content, stronger page structure, modern design and a faster, more flexible website that works properly across devices.

AI-assisted planning, design and content workflows help us move much faster than a traditional website project.

3

Connect and go live

We connect the website to your own AI tools, such as ChatGPT or Claude, so your team can continue working with the site through a familiar conversational interface.

We also set up the business context, tone of voice and design guidance the AI needs to make useful changes.

Once everything is ready, we launch the site on your own domain.

After Launch

Hand over, or we run it

We give you control of the website and show you how to manage and update it yourself.

You can then use AI to make changes, create content and evolve the site as the business changes.

If you would rather not manage it internally, we can continue supporting and improving the website for you.

AI-powered websites

See it for yourself

Want to see what an AI-powered website can look like in practice? Explore Craft & Context, a live example built using this approach. It shows how a modern website can be created quickly, kept flexible and managed with AI after launch.

Explore Craft & Context

FAQ

Yes. Ease of ongoing management is a big part of our offer.

The aim is to give your team a website that is easy to change and evolve without relying on a developer for every update.

Yes. We can set up the website with the business, brand and design context your AI tools need, so you can use tools like ChatGPT or Claude to help create and update content after launch.

It depends on the size of the site and how much content is ready, but the process is designed to be much faster than a traditional website build. The aim is to complete it within weeks, not months.

At the moment, we mainly build AI-powered websites using Relume and HubSpot CMS.

Relume is a good fit for straightforward marketing websites. HubSpot works well for more complex projects where the website needs to connect with CRM data, forms, automation, reporting or customer journeys.

If you have another platform or setup in mind, talk to us. We’re happy to look at what makes sense.

That’s fine. If the website needs deeper CRM integration, automation, personalisation, custom functionality or more complex technical requirements, we’ll scope the project around what you need.