Marketing Automation

Your marketing automation is mostly limited to sending emails. Your nurture flows feel generic or don't respond to what people are actually interested in. You have valuable data and buying signals in HubSpot, but aren't using them to shape the customer journey. You know more could be automated, but you're not sure what's possible or where to start.

Marketing automation in HubSpot can do much more than send a sequence of emails.

We design and build automation that brings together the signals available across HubSpot to create more relevant, intelligent customer journeys. That could mean using buyer intent to identify interested prospects, smart properties to dynamically research and enrich contacts, marketing event activity to trigger follow-up, or combining multiple signals to decide what should happen next.

We can build sophisticated nurturing flows with branching logic, personalised journeys for different audiences, campaign automation, lead management processes and workflows that connect marketing with sales.

And we can get creative. If you have an idea for how HubSpot could react to a particular behaviour, signal or piece of data, we'll help you work out the logic and build it.

Marketing automation that responds to what your prospects and customers are actually doing, rather than simply moving everyone through the same predefined sequence.

You can use more of the data and signals already available in HubSpot, create more relevant journeys and automate processes that would otherwise require manual work from your team.

Most importantly, automation becomes something you can continually develop as new data, tools and ideas become available. Instead of asking “What emails should we automate?”, you can start asking “What should happen when this happens?”