AEO optimisation

You want to improve your visibility in AI-powered search but aren't sure where to start. You already invest in SEO and don't want to build a completely separate strategy for AEO. You don't know which questions your potential customers are asking or how AI platforms understand your business. You have HubSpot's AEO tools available but aren't yet getting much value from them.

AI search is evolving rapidly, which means optimisation shouldn't be treated as a one-off project. We continuously review and improve your content, technical implementation and website structure to help your business remain visible as search behaviour changes.

Many of the foundations remain the same as in traditional SEO: useful content, strong technical foundations, clear site structure and a good understanding of your audience. But AI-powered discovery also changes how people search, the questions they ask and how information about your business is interpreted and surfaced.

We help you understand those questions and identify opportunities to make your existing and new content more useful for both traditional search and AI discovery.

We help configure and make use of HubSpot's AEO tools and reporting, giving you a clearer view of your visibility and a practical way to monitor and improve it over time.

An AEO approach that builds on your existing SEO strategy.

You gain a better understanding of how your customers search, which questions and topics matter to them, and where your content could do a better job of providing clear, useful answers.

You also get a framework for monitoring AI visibility in HubSpot, identifying opportunities and turning those insights into ongoing content and optimisation activity.