Kodiak Hub’s website re-design project with dynamic pages

As part of Kodiak Hub’s wider website redesign, the customer wanted a better way to manage its growing library of webinar content without creating and updating pages manually. We used HubSpot CMS and HubDB to create a more dynamic, scalable setup that makes content easier to manage while keeping the website experience consistent.

Kodiak Hub
Kodiak Hub logo

About Kodiak Hub

Kodiak Hub is a cloud-based Supplier Relationship Management (SRM) solution designed for strategic buyers and their teams. It offers a modular suite of SRM tools that support the entire strategic buying journey—from supplier intake and onboarding to risk monitoring, performance management, and collaboration.

As part of Kodiak Hub’s website redesign project, the company wanted to streamline its content management efforts for webinars. Growth London worked as the HubSpot CMS agency on the redesign.

In this case study, we focus specifically on how HubDB was used to power dynamic pages and simplify content management.

A website designed to look like Kodiak Hub

Kodiak Hub already had a strong creative direction for the new website, with its in-house graphic designer creating the designs in Figma. Our role was to take those designs and bring them to life in HubSpot, building the templates, modules and functionality needed to turn the creative vision into a fully functioning website.

There is a common misconception that websites built on HubSpot have a particular “HubSpot look”, or that using a CMS limits how creative you can be. This project is a great example of why that isn’t the case.

The website could be designed to be every bit as distinctive and on-brand as Kodiak Hub wanted it to be. HubSpot simply provides the platform behind it, giving the team the tools to manage and develop the site once it is live.

Case study: HubSpot CMS and HubDB Kodiak Hub & Growth London
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Making webinar content work dynamically

As part of the new website, we used HubDB to create a more intelligent way for Kodiak Hub to manage its webinar content.

Instead of manually updating pages as webinars move from upcoming to on-demand, the website responds automatically to the webinar date. Before the event, visitors see the registration form and an Attend webinar CTA. Once the event has passed, the page automatically switches to show the recording and the CTA changes to Watch webinar.

All webinar information is managed centrally in HubDB, which also powers the webinar listings and filtering. Visitors can easily browse upcoming and on-demand webinars and filter them by topic, while the Kodiak Hub team has a much simpler way to keep everything up to date.

HubDB-powered content management

Instead of maintaining individual pages and website updates manually, the team can manage the content centrally via HubDB, a relational database built into HubSpot CMS, while HubSpot takes care of the updates across the website.

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Structured Content

All webinar data is stored in HubDB, ensuring a standardized structure for every webinar. The HubDB table follows a spreadsheet-like structure (similar to Excel), making it easy to manage content.

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Streamlined Content Management

For content editing a user-friendly editor interface allows the team to edit webinar details and preview how the changes will appear on the page.
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Dynamic Elements

The webinar date is entered into a specific column, and all related elements (registration forms, videos, CTAs) update automatically based on that date.
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Centralised updates

Once the HubDB table is published, the webinar listing page updates dynamically, and a new webinar landing page is automatically created.

Expertise and attention to detail matters

"We had the pleasure of working with Growth London on a complete redesign of our SaaS website in HubSpot CMS, and we couldn’t be more impressed with the results. They guided us through every step of the process—consulting on wireframes, designing user-friendly components, and ensuring the site was developed and launched without a hitch. Their expertise and attention to detail were invaluable in creating a website that not only looks great but is also optimized for our needs. The launch went smoothly, and we’ve already received excellent feedback from our users. We highly recommend Growth London for anyone looking for a professional, skilled, and collaborative partner for website design and development."

Services provided:

Website development
Ashlyn Bohling/ Chief Marketing Officer/ Kodiak Hub 

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