Case Study | Longview Economics

Research Portal with HubSpot Content Hub

Longview Economics needed a better way to give its customers access to its premium research. We designed and built a private customer portal in HubSpot Content Hub, creating a more intuitive experience for clients while making research content, memberships and access easier for the Longview team to manage.

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About Longview Economics

Longview Economics is an independent research consultancy specialising in global macroeconomic analysis, financial market trends, and market volatility. Their mission is to provide intelligent, objective investment advice that is free of bias and accessible to institutional professionals and individual investors.

Recognised by Forbes as "one of the best independent market and economic research firms" (July 2024), Longview Economics delivers premium research reports to a global client base.

The challenge

Longview Economics offers a portfolio of high-value research products, with access restricted based on a customer’s subscription tier. However, their previous customer portal solutions proved difficult to manage and lacked the functionality required to deliver a seamless user experience. Key challenges included:

  • Complex content management: Existing solutions made it difficult to manage and organise research publications effectively.
  • Restricted user experience: Clients struggled to search for and filter reports based on their needs.
  • Limited membership control: Managing subscription-based access and content visibility was cumbersome.

The firm needed a robust, user-friendly, and scalable customer portal that aligned with the high standards of its premium research content.



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Building a paid research experience in HubSpot

We built a custom customer portal in HubSpot Content Hub that gives each client secure access to the research included in their subscription.

HubSpot memberships manage registration, login and access, while Smart Content rules personalise what each user can see based on their subscription tier. Behind the scenes, around 1,000 research records are structured and managed in HubDB, creating a central source for the content displayed throughout the portal.

We also built advanced search and filtering so clients can quickly find relevant research by year, tag or keyword, alongside automated welcome emails, password resets and other essential parts of the customer journey.
5-stars

"Growth London built a membership site/portal/archive for our clients to access their digital products. Hanna and Pirkka were efficient and responsive to our many questions and requests. We appreciated the regular communication and willingness to help. They stayed within budget and the project was completed on time. We will definitely reach out to them again!"

Services provided:

HubSpot CMS development, membership area, private content
Jo Nichols - Longview Economics Jo Nichols/ Chief Operating Officer/ Longview Economics

A better experience for clients

The new portal makes it easier for clients to find and access the research they pay for, while giving the Longview team a more efficient and scalable way to manage the content behind it.

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Enhanced customer experience

Clients now enjoy a seamless and intuitive portal, enabling them to access, filter, and search for research effortlessly.

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Streamlined content management

Longview Economics can efficiently update and manage research reports via HubDB, reducing administrative burden.

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Scalability & future growth

The new portal is designed for long-term expansion, with potential for automated membership flows, HubSpot Commerce Hub integration, and CRM optimisations in future phases.

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