B2B Marketing Strategy

Over 15 years of in-house and agency side B2B sales & marketing experience condensed and applied to your business

Strategic groundwork helps ensure that you use the right messages, through the right channels, at the right time.

Plan to succeed

The strategy should encompass all phases of the buying journey with a focus of creating exceptional customer experiences

A Deep Dive

First I’ll work with you and your team to properly define your business and marketing goals.

A thorough understanding is required of:

YOUR CUSTOMERS
We will map out your ideal customer profile(s), key buyer personas and their core pain points & the customer journey

YOUR BUSINESS
Your business model, product/service and USPs, the current tech stack, sales & marketing processes and team culture

YOUR MARKET
Define your Total Addressable Market (TAM), your key competitors and best sources for potential customers

YOUR GOALS
What are your KPIs and revenue goals and requirements? What do you want to achieve from this strategy?

Development of the plan

Armed with a deep understanding of the current situation and marketing objectives I will set about building a marketing plan which will include:

* Recommended marketing tech stack & tooling

* Relevant acquisition channels to test with budgeting

* Resource requirements (team, agencies, external contractors)

* Tactical delivery plan including recommended project management processes

* A growth experiment framework

Delivery of the plan

Once the marketing plan is reviewed, refined and signed off we get to the actual execution and delivery.

I can either hand over entirely, or work with your existing team to take forward, or we can select from my network of experienced contractors & agencies for delivery.

Marketing Strategy Pricing

Although it is always preferable to price based on your unique requirements - below are some example packages as a guide

Primo

£2000

1hr discovery call

2hr workshop (onsite or remote) with key team members to dive deep

Review of current CRM & website setup plus sales and marketing process audit

High level plan with recommendations on tech stack & quick win campaigns

c.25 hours of expert focus on your business with delivery of a high level plan and immediate quick win recommendations

Medio

£4800

1hr discovery call

1/2 day workshop (onsite or remote) with key team members to dive deep

Review of current CRM & website setup plus sales and marketing process audit

Top 5 competitor analysis, ideal customer profile and persona development, customer journey mapping

Mid level marketing plan with recommendations on tech stack, content strategy, acquisition channels, sales and marketing processes

c.60 hours of expert focus on your business with delivery of an actionable plan and multiple strategic recommendations

Recommended

Massimo 🚀

£9,600

1hr discovery call

1/2 day workshop with multiple meetings and calls with key team members to dive deep and truly understand your business and challenges

In depth review of current CRM & website setup, sales and marketing processes, sales cycles, customer onboarding and more

Top 5 competitor analysis, ideal customer profile and persona development, customer journey mapping

Detailed marketing plan with recommendations and tactical steps to follow on tech stack, content strategy, acquisition channels, sales and marketing processes, customer onboarding, and more

Bi-monthly progress calls for 3 months

c.120 hours of expert focus on your business with delivery of a detailed marketing plan with strategic and actionable recommendations on all aspects of the revenue generating components of the business

What are your marketing goals & requirements?

The best way to understand whether we would be a good fit to work together is an initial informal and no obligation chat.

And even if I'm not the right person on this occasion, or don't have availability, I have a great network of trusted fellow consultants and contractors to refer.