DELIVERABLES End-to-end sales and marketing strategy (Enterprise SaaS to bricks & mortar retailers worldwide). Martech stack planning and implementation, inbound and outbound sales, reporting. Achievement of revenue KPIs

SKILLS NEEDED Content Marketing Strategy, CRM setup, sales enablement and operations, website positioning & management, lead generation, outbound email, project management
DURATION 18 months based from StorIQ offices in Shoreditch

London, UK

StorIQ is a London based software-as-a-service (SaaS) vendor providing an innovative retail operations and store communications platform into the brick-and-mortar retail sector.

With many big name international retailers as clients, including Hugo Boss & Dune, and with continued expansion and revenue growth, StorIQ is already a major player in the bricks and mortar retail tech scene.

The Project

I assisted in setting up the sales and marketing strategy that helped take the company from initial MVP into growth phase. Highlights include building out the marketing infrastructure and sales processes that played a significant part in delivering a 10x increase in ARR in just over a year. This included building an inbound lead-generation funnel (content and paid) alongside outbound sales process from a standing start.

This was by far one of the most challenging yet rewarding projects of my career and it was a real privilege to work closely with Peter Wake, a seasoned veteran in the UK startup scene.

Testimonial background

What are your marketing goals & requirements?

The best way to understand whether we would be a good fit to work together is an initial informal and no obligation chat.

And even if I'm not the right person on this occasion, or don't have availability, I have a great network of trusted fellow consultants and contractors to refer.