M&C Saatchi Performance
An award-winning global digital media agency that connects brands to people, across all channels.
B2B marketing, target audience analysis and persona development, sales and marketing operations, marketing automation, reporting, training and project management.
M&C Saatchi Performance
M&C Saatchi Performance is a global and multi-award winning digital media agency providing innovative media strategies to some of the biggest brands in the world.
Its team of specialists manage campaign effectiveness with a relentless focus on optimising channels, content, format and placements.
Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times.
It was a real pleasure to work with M&C Saatchi Performance's heavy-hitting global leadership and regional sales and marketing teams in APAC, EMEA and Americas on a fresh setup and install of Hubspot. I also had the opportunity to work in collaboration with the Hubspot direct sales team who provided fantastic support in demoing Hubspot to ensure all benefits were clearly conveyed.
The core challenge of this project was to consolidate separate tools, data sets and processes into a single company database providing a centralised view of the customer lifecycle. This required mapping out and understanding the unique target audiences, sales & marketing processes and requirements for each region. Then to standardise and bring together in a single customised CRM instance able to accommodate the nuances of each region whilst bridging the gap between marketing and sales.
A lot of emphasis was placed on reporting, both regional and global, to provide clarity to leadership on pipeline and marketing activity reporting from high-level overview down to granular business development activity and performance.
- Worked with global leadership and regional sales and marketing teams in EMEA, APAC & Americas to define and consolidate sales pipeline / deal stages, ideal CRM data structure and target audience definitions
- Hubspot Marketing Hub Pro and Sales Hub Pro setup and customisation
- Pipedrive CRM data audit, export, cleansing & enrichment followed by import into Hubspot
- Social Media account setup and website integration with Hubspot
- Comprehensive suite of regional and global dashboards and reports across marketing, business development and revenue
- Ongoing support & training to ensure successful onboarding and adoption
A real success story
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