DELIVERABLES Competitive analysis; persona analysis; on-site SEO; Google Analytics and conversion tracking; outbound email; growth marketing framework; marketing planning & strategy

DURATION 3 months

Hatch Group (now trading as NEST)
London, UK

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London-based Hatch Group was founded by digital marketing veterans from Google and Facebook who believe in the power of the in-house marketer. They have 3 distinct arms to the business: NEST (performance marketing agency), FLY (digital marketing recruitment) and HATCH (digital marketing training).

My work was in the training arm of the business. Hatch trains marketers either through bespoke programmes or in a range of annual operational workshops designed to advance the skills of today’s digital marketers.

UPDATE: the above was correct when I worked with the Hatch - however in early 2020 the managing team have consolidated their business and are operating as NEST.

The Project

Working directly with Will Ashton, MD & Co-Founder, my remit was to deliver a marketing plan designed to help optimise demand generation for the training events.

A thorough review of the historical sales and marketing activity along with in depth competitor analysis was undertaken to identify potential areas for improvement.

A persona and benefit hook grid was produced along with a series of recommendations that ranged from paid channels, through to SEO, content, list building and outbound email. In addition work was carried out to ensure analytics reporting was setup correctly.

All findings were presented in a marketing plan along with a growth marketing framework for delivery of ICE-scored marketing experiments.

Testimonial background

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