Close
SEARCH
CONTACT
PHONE: 07482 627 307 E-MAIL: info@growthlondon.uk
PHONE: 07482 627 307 E-MAIL: info@growthlondon.uk

Hatch

Advanced Marketing Training

DELIVERABLES Competitive analysis; persona analysis; on-site SEO; Google Analytics and conversion tracking; outbound email; growth marketing framework; marketing planning & strategy
DURATION 3 months
CLIENT

Hatch Group (now trading as NEST)
London, UK

Visit website

London-based Hatch Group was founded by digital marketing veterans from Google and Facebook who believe in the power of the in-house marketer. They have 3 distinct arms to the business: NEST (performance marketing agency), FLY (digital marketing recruitment) and HATCH (digital marketing training).

My work was in the training arm of the business. Hatch trains marketers either through bespoke programmes or in a range of annual operational workshops designed to advance the skills of today’s digital marketers.

UPDATE: the above was correct when I worked with the Hatch - however in early 2020 the managing team have consolidated their business and are operating as NEST.

The Project

Working directly with Will Ashton, MD & Co-Founder, my remit was to deliver a marketing plan designed to help optimise demand generation for the training events.

A thorough review of the historical sales and marketing activity along with in depth competitor analysis was undertaken to identify potential areas for improvement.

A persona and benefit hook grid was produced along with a series of recommendations that ranged from paid channels, through to SEO, content, list building and outbound email. In addition work was carried out to ensure analytics reporting was setup correctly.

All findings were presented in a marketing plan along with a growth marketing framework for delivery of ICE-scored marketing experiments.

Testimonial background
"Jonno came in as a Marketing Consultant over a 3 month period at the end of 2017. He was very productive and helped shape an ongoing marketing strategy that has since been picked up and implemented by a new full time hire. I really enjoyed working with Jonno and would highly recommend him!"
Will-Ashton-Hatch-Group
Will Ashton CEO & Co-Founder, Hatch Group

What are your marketing goals & requirements?

The best way to understand whether we would be a good fit to work together is an initial informal and no obligation chat.

And even if I'm not the right person on this occasion, or don't have availability, I have a great network of trusted fellow consultants and contractors to refer. 
Schedule a call